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Tan Sri Dato’ Sri Paduka Dr Lim Kok Wing

The Ceo

Tan Sri Dato’ Sri Paduka Dr Lim Kok Wing was 29 when he set up his first business — Wings Creativity Consultants — in 1975. It was a bold move because he was muscling into an industry controlled by expatriates and multinational companies. His perseverance, talent, and skills catapulted his business to the top in a short amount of time. He was wooed by an international network and his enterprise grew to become a global business through a merger with the third largest communications network in the world. He later broke away to form his own integrated communications organization that created a name for itself for outstanding work.

The creative maestro

He is one of Asia’s most well-known communications strategists. He built his campaigns on meaningful messages. Companies, governments, and humanitarian organizations sourced in one man a strategist who was not only highly creative but one who was able to move people, change mindsets, touch the hearts of people, and shape opinions. He worked closely with the Malaysian Government, delving into cause marketing and relationship-building. His abilities made him the perfect person to help South Africa as the country prepared for its first democratic elections in 1994.

21st century entrepreneur

He is an unusual entrepreneur in that he looks beyond the profit margin for satisfaction. For close to 40 years, he applied his skills in helping the country achieve its objectives, often simplifying complex policies to bridge the information gap between the government and its people. He is the kind of entrepreneur that a developing country like Malaysia has needed to transform itself into a thriving, prosperous economy. His outstanding entrepreneurial achievements received recognition in 2005 when he was selected as the Ernst & Young Entrepreneur of the Year for Malaysia.

The brand strategist

He has spent the best part of his life brand-positioning Malaysia in tourism, education, and foreign investment. A perfectionist, he is meticulous in his choice of words and in matching the visuals of all campaigns produced to promote the country. As the world shifted to use branding as a business strategy, he relayed its importance to small and medium-sized entrepreneurs, persuading them to invest in building their brands instead of indulging in contract manufacturing. He created an entire gallery dedicated to packaging innovation. The more than 1,000 designs featured in the gallery serve as an idea bank to provide the sector with ideas that can be used to improve market perception of their products.

The industry icon

He does not look every inch the high-powered corporate figure in appearance. He conducts meetings, presents campaigns, and meets business leaders minus the trappings of a formal business suit with tie and all. But he is widely respected for his effort to raise the benchmark of the industry through creativity and innovation. He constantly challenges Malaysians to rethink the way they run their business, often reminding them that the world’s most successful and powerful countries are also the most creative and innovative.

The communications guru

The communications industry has few role models of his calibre, a public figure able to influence minds through thought-provoking campaigns. For someone who started out as a cartoonist struggling to make ends meet, he has more than come a long way and has chalked up more milestones than he himself can remember. He has won more than 100 awards and he continues to receive accolades for outstanding achievements in advertising, communications, and education. He is a perfectionist with low tolerance for mediocrity. It is a characteristic that has served him well and that has brought him to where he is today.

The peace-maker

All through his life he has abhorred conflict. He always sought more peaceful solutions, sometimes going out of his way to avoid confrontations. This dislike for violence is woven into the fabric of his life. As an advocate for peace, he initiated a peace conference hosted by Malaysia. The Kuala Lumpur World Peace Conference 2003 was the first by a Muslim country. The highlight of the event was the peace award which was awarded to then French President Jacques Chirac for outstanding dedication to the peaceful resolution of conflict, courage in defence of principle, and commitment to cooperation for peace among the nations of the world.

The educationist

He is driven by concern for the next generation and his emphasis on creativity as a competitive edge is now receiving recognition after more than a decade of championing its value to life and business. He changed mindsets by helping people grasp the elusive concept of creativity and thus enabled young people to convince their parents of building careers in creative professions. He brought the world into the classroom through smart partnerships with some of the world’s most established and reputable universities and colleges. He is well respected in the international academic community as a trendsetter who is helping to evolve education to new levels.

The innovator

Being a creative person, he has always looked for novel ways to make learning more meaningful to students. He has taken the non-traditional approach and has brought fresh thinking to the educational process. He set up incubation units to develop new businesses that are natural extensions of the University’s programmes. Students are then able to apply their skills in practical ways and, in the process, gain entrepreneurial capabilities, as these businesses will be franchised to interested students.

The inspiring mentor

He takes a special interest in the next generation, making time for them despite his hectic work schedule. He sees in them the future of the country and gives importance to their training, grooming them to become leaders. The students of his University find inspiration in his words and many have developed into exemplary young people able to multitask. As a result, he has a corps of young executives who have taken charge of the University’s marketing as well as creative content development for the communications industry.

The visionary

His revolutionary way of handling education has resulted in a campus environment that is inspiring even the more established universities in developed countries like UK, Australia, and New Zealand. He has introduced the concept of ‘Global Classroom’ and enabled students to shift part of their learning to 170 institutions in 77 countries. This will result in creating graduates who are comfortable with other cultures and are able to negotiate deals knowledgeably.

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